Our Organic Mission
Starting today you can join us and make a difference in the environment, our earth’s soil, water, air and for countless living things. Simply by going organic in what you wear, sleep on, wash & dry with, and what you consume, you can help replenish our planet and safeguard its future abundance. Until about 50 years ago, cotton-growing mainly involved sustainable techniques: it did not permanently deplete resources or create a health hazard. Today, however, the pesticides used on 'conventional' cotton increasingly threatens people, wildlife and the environment. Most pesticides were originally developed as toxic nerve agents during WWII and it is no wonder they have been linked to many forms of cancers.
Why Choose Organic?
Organic cotton represents a return to safe and sustainable practices. It is grown with natural fertilizers and is free from toxic chemicals. Organic farmers rely on crop rotation to replenish and maintain soil fertility. Mechanical cultivation and botanical or biological means are used to control pests and weeds. A field must be pesticide-free for at least three years to be certified organic, and the cotton must be processed according to international organic standards. Conventional farming endangers farm workers and their families. There are innumerable cases of serious pesticide-related health problems, including birth defects, long-term memory loss, paralysis and death. Unprotected storage, improper application methods and lack of proper handling is not uncommon, and often leads to tragic accidents. As pests develop resistance, farmers desperate to keep up yields often resort to more and more applications of expensive pesticides. The chemical treadmill leaves them heavily in debt, and caught in a vicious circle. Facing barren, devastated fields and contaminated water, many small farmers have been forced to abandon their livelihood altogether. Organic farming, on the other hand, is not only safer and healthier for farmers, but also encourages just economic systems in the supply chain. It provides an economically viable and socially acceptable alternative to large-scale farming and dependence on subsidies. Join us, together we can make a difference!